Business plan for SBA music in developing new services Assignment

Business plan for SBA music in developing new services - Assignment Example SBA Music is operating in an environment mainly influenced by two associations which represent the Record Companies in Australia – ARIA, which licenses the right to copy music, and PPCA which licenses the right to play recorded music in public (SAB). Their initiative to push tariffs up is likely to impact negatively on other musical suppliers and this is likely to affect the B2B music market within Australia. For SAB there are various factors that affect its operations such as social demographic as well as economic. Their products are tailored to appeal to a wide range of audiences and through improved technological advances the organisation can capitalise on both computer and mobile software. It is a force to reckon with especially with its highly organised programming team which is always on top when it comes to supporting local artists. The market for SBA Music is diverse and very wide according to information obtained from the website. The target market ranges from the you ng to the older generations and they produce and mix music to be played in various outlets including the retail shops, bars, restaurants, hotels and even hair saloons. These are also distribution channels and products should be tailored to appeal to different target groups on the basis of age.