Google Launches Cloud Storage Nearline Essay Example | Topics and Well Written Essays - 750 words

Google Launches Cloud Storage Nearline - Essay Example The targets are the users of Google Cloud Platform and those using storage solutions of data’s brand name to perform backups. It is also an alternative to enterprises with in-house storage systems, or store user data using startups with mobile applications. NetApp, Geminare, Iron Mountain and Symantec enterprises, providers of storage systems, have collaborated with Google to incorporate Nearline in their products (Burnett, 2011). The data is saved in multiple locations such that even if one location goes offline the data remains intact for accessibility. Application Programming Interface (API) accesses the stored data using a data communications method known as Representational State Transfer (REST) that is understood by many developers. In the field of business/commerce, customers are able to enjoy the cheaper storage rate at rest of one cent per gigabyte to store infrequently accessed data, and to access the same faster on demand, which is critical in acquiring market intelligence and conducting analysis. A retailer in a bid to push a promotion might also want to pull out historical information. For the enterprises already using other storage and backup companies, migration pains have being eased through the partnership of several companies and Google, streamlining of customers’ moves to Nearline thus enlargement of market portfolio. The business/commerce ecosystem has been expanded, as user dependence on Google’s search engine will exploit home delivery services, advertising, app stores, digital media services and mobile payment platforms. Enterprise initiatives like â€Å"Chrome books for work† and â€Å"Android for Work† are being complemented as Nearline is helping Google to tap int o â€Å"hybrid† cloud while using APIs as hooks to tether businesses to its productivity apps (Jennings, 2009). Google Cloud Storage Nearline will influence positively on the way businesses interact with